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7IDP was established in 2014 by a group of 7 industry guys with a combined experience of over 65 years working in MTB protection. They were not satisfied with the product that the major brands were churning out - and believed that they could do it better, outside of a corporate culture. Their goal was and remains to this day pretty simple - to make the best MTB protection products on the market, following their beliefs, doing it their way. The result - a brand that has won more protection tests than any other these past years.
What makes 7IDP different?
The 7IDP design team are not only great designers but also passionate mountain bikers, who when not designing product are out on the trails testing products. This may not sound revolutionary - but the fact is most brand designers rely on feedback from 3rd parties. The guys at 7IDP design-ride-tweek-repeat! The design team also work closely with their sponsored athletes - guys like Sam Hill and Richie Rude racing at the pinnacle of our sport to ensure that our design crew continue to push the envelope and remain on the cutting edge .
Feedback is key -and 7IDP value input. there are always improvements that can be made -if you run 7iDP and have any questions, ideas or comments then please contact us here.
Thank you for choosing 7IDP, ride safe.